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Redtea Mobile emerges as a key player in global mobile market, says Counterpoint Technology report

G+D, Thales and IDEMIA remained leaders in the Global eSIM Enablement landscape, according to the 2022 edition of Counterpoint Research’s eSIM CORE (COmpetitive, Ranking and Evaluation) report, maintaining their positions from the previous year.

Commenting on the eSIM landscape and the adoption of the technology, Senior Research Analyst Ankit Malhotra highlighted, “2022 was a landmark year for the eSIM ecosystem. eSIM’s adoption has accelerated all around the world and it is now rapidly moving towards becoming the preferred mode of connectivity. More than 260 MNOs/MVNOs now support eSIM and the average device support by carriers is more than 30 as well. Among newer devices, the launch of the eSIM-only iPhone 14 is rightly seen as a huge inflection point. Consumer interest in eSIM is at an all-time high, profile downloads have increased exponentially, and newer players are entering the market – all signs of an ecosystem on the rise. This momentum is being carried over to 2023 and we forecast another strong year with new devices, new technology and innovation, and more widespread adoption of eSIM.”

It has become even more important to better understand the positioning, capabilities, and completeness of various Global eSIM Enablement players. We have analyzed and evaluated key companies in the eSIM value chain using our proprietary CORE framework, which ranks active players according to their capabilities and success in the ecosystem. The evaluation spans a broad range of criteria such as eSIM OS firmware, certification, security, manufacturing, interoperability and ecosystem success. Our criteria continue to evolve every year and we have expanded them by adding new parameters, such as supply chain and customization capabilities.

Source: eSIM CORE (COmpetitive, Ranking and Evaluation) Scorecard and Analysis, February 2023

Commenting on the research findings, Research Vice President Neil Shah said, “G+D continues to lead the Global Enablement CORE Scorecard when compared with the 2021 rankings. The German eSIM technology innovator continues to lead several evaluation criteria such as firmware, security, and interoperability. Most importantly, G+D’s eSIM shipments power the highest number of leading consumer eSIM-capable devices, namely smartphones, smartwatches, and tablets, including the eSIM-only iPhone 14.”

Shah added, “Thales is a close second in our rankings, also scoring well across most of the parameters. The French vendor has good traction in the automobile and IoT/M2M spaces, with some key design wins in the consumer space as well. These include eSIM Enablement wins across top smartphone OEMs like Samsung, OPPO, and Google. G+D and Thales together dominate the eSIM Enablement space right from design wins to tech/standards contribution and end-to-end control over the eSIM value chain.”

IDEMIA cemented its position as one of the Big Three players and a strong eSIM enabler with a robust portfolio and stable partnerships. IDEMIA has been offering its eSIM firmware since 2016, which has enabled more than 100 devices. The company led our rankings in firmware, security, and interoperability, with strong traction in the mobility and IoT segments.”

Kigen stood fourth in our rankings. It is one of the fastest-moving players in the eSIM Enablement landscape., especially in the IoT space, and striking strong partnerships across the value chain, the company has grown quickly as a specialist in the ecosystem. VALID, an incumbent in the market, leads the scoring in compliance, security and interoperability with a strong presence in the supply chain.”

Commenting on the fast-growing players, Malhotra said, “Oasis Smart SIMRedtea MobileTruphone, and WORKZ are the dark horses moving rapidly to challenge the incumbents with disruptive technologies, business models, and partnerships. These players improved their capabilities and ecosystem presence in 2022. Oasis Smart SIM’s CloudSIM, which allows the device to connect anytime and anywhere on demand, is a key innovation to watch out for. Redtea Mobile has a strong end-to-end portfolio from firmware to its management platform to connectivity for expansion beyond Asia markets. And Redtea Mobile’s eSIM app, RedteaGO, has received widespread praise from users. Overall, the report suggests that eSIM’s adoption will continue to grow in 2023, driven by new devices, technology and innovation, and more widespread adoption of eSIM.WORKZ also enjoyed a great 2022 and is one of the key fast-growing players with a notable presence in the supply chain and IoT enablement space. Truphone has a strong positioning with a complete eSIM solution that includes eSIM enablement. It remains to be seen how broadly it can commercialize and leverage the vertical integration similar to Redtea Mobile.”

Background:

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.

RedteaGO gives customers the freedom to dynamically select mobile network services across the world. This allows you the ultimate convenience to buy pay-as-you-go data plans and freely switch among plans when traveling.
As Apple's official eSIM partner, RedteaGO has a solid team with 8 years of experience in eSIM technology. We are the most customer-centric eSIM brand, offering eSIMs for over 200 countries and regions worldwide.
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